Key findings on plant-based foods in France

"Plant-based foods in Europe: How big is the market?" is a report by Smart Protein

Earlier this month, I attended the Smart Protein project webinar, an overview of their plant-based food sector report. They analyzed the data from ten European countries: Austria, Belgium, Denmark, France, Germany, Italy, The Netherlands, Poland, Romania, Spain and the United Kingdom.

Overall, from October 2017 to September 2020, the European plant-based sector grew by 49%, with cheese knowing the most impressive rate: a 112% growth!

Here are the key findings for France (please note that, when analyzing plant-based meat, they included vegan and vegetarian products).

We can notice a growth in plant-based food in France: from October 2017 to September 2020, the overall plant-based food sales value grew 21%, with an 8% growth from October 2019 to September 2020.

This growth is led by plant-based milk (mainly soya, almond and then oat). It is followed by plant-based yoghurt (mainly flavoured, plain and then bifidus), then by plant-based meat (mainly refrigerated, ambient and then frozen), with the latest knowing the most important increase.

In France, plant-based milk is the altprotein in highest demand.

Specifically, from October 2019 to September 2020:

- the overall plant-based sales increased by 8%

- plant-based meat sales increased by 9%

- plant-based milk sales increased by 8%

- plant-based yoghurt sales increased by 6% (the 2nd country in this sector, after Germany)

Overall, who is buying? Flexitarians are the main target customer. To meet their needs, plant-based products need to have some qualities: be tasty, healthy, convenient, and familiar. Regarding the price issue, it is still a criterion that consumers take into account, and the total sales growth will be even more impressive when plant-based products prices equal their omnivorous counterparts’.

You can find all the data, for France and the other countries, in their full report:

https://smartproteinproject.eu/plant-based-food-sector-report/

And you can watch the webinar’s recording here:

https://smartproteinproject.eu/events/#previous-webinars

🌱 Do you sell your vegan and plant-based products in France, or wish to do so? You may well need my help with the translation of your material! If so, fill in the form or contact me directly at hello@frenchvegantranslator.com